BratzBratz is a 2001 children's and teens doll franchise produced by MGA Entertainment. The 10-inch dolls are characterized by large heads with wide eyes, full lips, very small noses, short torsos, and shoes that can be snapped on and off. The popularity of the four primary dolls - Cloe, Sasha, Jade and Yasmin - eventually encouraged development of additional friends, spin offs, feature films, games, and music albums.
Although Bratz dolls fared poorly at their June 2001 debut, their popularity increased the following Christmas. In their first five years, 125 million were sold worldwide, and, in 2005, global sales of Bratz and Bratz products reached two billion dollars. In 2006, a toy-industry analyst indicated Bratz had captured about forty per cent of the fashion-doll market, compared with Barbie's sixty per cent.
The success of the original four dolls generated an octet of similar dolls in 2002 and 2003. Sets of twins were also introduced. The dolls were sold separately and in themed environments, such as Bratz Genie Magic Dolls. Accessories such as the Bratz makeup bag, Spa, Nail Stencil Factory, playsets, furniture, video games, and cars were released.
Four Bratz Boyz were released in 2002 with others debuting in 2007 and 2008. Bratz Boyz also includes Bratz Boyz Twiins, Adventure Boyz, Play Sportz, and others. Lil' Bratz (2002) are miniature versions of the original four Bratz and eventually included Lil' Boyz based on the Bratz Boyz. In 2007, a clothing line was released called Lil' Bratz Couture.
Bratz Babyz debuted in 2004 with molded hair and infant accessories such as bottles and blankets. The line met with a lukewarm reception, but their popularity grew when saran hair was introduced. Other characters from the regular Bratz have been brought to the Babyz. Bratz Lil' Angelz (2007) are the newborn, collectible version of Bratz Babyz. Smaller than regular Bratz Babyz, they include their own newborn pets.
Bratz Petz debuted in 2004, proved unpopular, and were discontinued in 2006. They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories. Bratz Petz have been re-released in Australia and the UK with bobble heads and accessories.
Bratz Kidz, the 'kid' equivalent of the teenaged Bratz dolls, were introduced in 2006. The dolls were 6" tall and thus shorter than the regular Bratz. Bratz Boyz Kidz were introduced in 2007 starring four of the Bratz Boyz. Their first movie was released in July 2007 and a second in February 2008.
Be-Bratz dolls (2007) were designed for owner customization. With a Be-Bratz USB Key, the doll owner can take a Be-Bratz doll online, name it, and create an online social homepage. Games can be played with the Be-Bratz account to acquire accessories for the doll.