PullipPullip is a collectible fashion doll. They are created by the Korean company Cheonsang Cheonha and marketed by JUN Planning of Japan. Since release in 2003, other types of dolls were added to the Pullip line:
- Namu, male (retired)
- Tayaeng, male
- Dal, younger girl
- miniature versions of pullips called Little Pullip
Pullips are released on a monthly basis, and there are additional limited release exclusives sold occasionally. Each edition has a Unique name with distinct face make-up, hair, outfit, accessories, and box.
The Pullip has an unique eye mechanism that allows the eyes to move back and forth, and wink, using levers on the back of the head. Pullips are highly articulated. Pullip can be personalized and customized. Pullip is about 12 inches tall with an oversized head. The body is about 9 inches tall (1:6 scale), the size of many fashion dolls such as Barbie and Jenny.
While the regular release of Pullip is 'limited' in that only a certain amount are made, this number is known only by the manufacturer. Occasionally a limited release exclusive pullip will be made in a quantity between 300 and 1,500, and sold in addition to the regular monthly release. Some stores that have had exclusives are Toys-R-Us Japan, Magma Heritage (Singapore), HauteDoll (U.S.), TBS shop (Japan), and pullip.net (Korea). The limited sales exclusives came with a certificate showing their production number, until the September 2007 exclusives that did not include a certificate. In early 2006 with the release of Fall Purezza, Jun Planning announced that it would no longer make exclusive dolls due to the dolls cutting in on the demand of the regular releases. They apparently changed their mind in early 2007 with the release of the first U.S. store exclusive, Haute, by HauteDoll, which was later followed by multiple Japan exclusives.
In anticipated of the 5th anniversary of pullip, five dolls were released as part of the "Another Alice" limited edition set including an Another Alice, Another Queen, Another King (Taeyang), Another Rabbit (Dal), and Another Clock Rabbit (Dal). These were inspired by Alice in Wonderland. Pullip collectors often refer to this set as the "Golden Alice" set. Their original release date (August 2007) was postponed in order to include the new eye-closing feature on the Another King Taeyang. Persons that ordered the complete set received a bonus flamingo figurine. Only 500 of each of these dolls were released.
In 2006, Jun Planning began releasing licensed pullips of the characters of the popular anime/manga Rozen Maiden series. These were not limited sales with the exception of the final Rozen Maiden pullip, Kirakishou (which was an exclusive to TBS/Japan). Many other collaboration dolls have or will be released including H. Naoto, Hello Kitty, and Neon Genesis Evangelion Pullips in 2007 and early 2008. Holly is based on Holly Golightly (Audrey Hepburn) from the film Breakfast at Tiffany's. The Rozen Maiden, Hello Kitty, Evangelion, and H. Naoto editions are not exclusive or limited sales dolls but have higher prices than standard dolls due to licensing.
Prior to 2006, Jun Planning released some editions that bore close resemblance to popular characters and celebrities but are not officially licensed. Fantastic Alice is similar to Disney's rendition of Alice in Wonderland. Rida bears resemblance to Nana. The Happy Birthday 2 doll set is a Native American pullip named Sacagawea and Namu named Geronimo. Principessa bears close resemblance to some images of Japanese musician/designer, Mana.