TokidokiTokidoki ("sometimes" in Japanese) is the Japanese-inspired 'lifestyle brand' created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. The company has produced a number of modern vinyl toys. These include the 10" Trexi Yukuun and the 3" Trexi that came with it, Yuki-Za and the tokidoki series 3 Dunny. There was a collaboration with Devilrobots for the 3" Trexi Plus series. The Cactus Friends and Moofia line of designer toys with Strangeco has been highly successful. Simone also designed an 8" Qee Bear named Sahara with Toy2R, available in several different exclusive colors (yellow, red, black and white). There is also a collection of seven Cactus Pups that was released in 2007; each pup came blind boxed with a little accessory.
The Moofia is a line of 11 vinyl toys. The Moofia are milk box-themed toys, and consist of the following characters: Soya, Leche, Latte, Low fat Milk, Mou Mou Milk Bottle, Baby Milk Bottle, Choco, and Japanese Milk. There are three new Moofia that were released in 2008: Riso, Creamina, and Fragolina. In July 2008, two tokidoki plush dolls were released - Sandy and Mozzarella. Production of these plushes had been pushed back for some time but now Sandy and Mozzarella are available for purchase in all their plushy goodness. Sometime in Fall of 2008, tokidoki will release a vinyl of Mozzarella's boyfriend named Bulleto. During SDCC 2008, a grey-scale version of Bulleto was released in limited edition but fans can also purchase the color version.
A limited edition soccer-themed tokidoki bearbrick was also premiered at the New York Comic Con.